![Alex Osterwalder🇨🇭 on Twitter: "To create great value propositions, ask customers what they want to achieve and how they measure success & failure. Too many people still ask customers WHAT they want. Alex Osterwalder🇨🇭 on Twitter: "To create great value propositions, ask customers what they want to achieve and how they measure success & failure. Too many people still ask customers WHAT they want.](https://pbs.twimg.com/media/DMt90VAXUAATve3.jpg)
Alex Osterwalder🇨🇭 on Twitter: "To create great value propositions, ask customers what they want to achieve and how they measure success & failure. Too many people still ask customers WHAT they want.
![Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide] - Valchanova.me Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide] - Valchanova.me](https://valchanova.me/wp-content/uploads/2020/11/technical-tom-value-proposition-canvas-1024x576.png)
Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide] - Valchanova.me
![The Business Model Canvas and the Value Proposition Canvas. Source:... | Download Scientific Diagram The Business Model Canvas and the Value Proposition Canvas. Source:... | Download Scientific Diagram](https://www.researchgate.net/profile/Mateusz-Lewandowski-2/publication/291171892/figure/fig3/AS:613446982848513@1523268566029/The-Business-Model-Canvas-and-the-Value-Proposition-Canvas-Source-Osterwalder-and.png)